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WE ARE UNIVERSAL MUSIC'S MULTI-PLATFORM MEDIA POWERHOUSE CREATING BRANDS, PLATFORMS AND VERTICALS AT THE INTERSECTION OF MUSIC,CONTENT, TECH AND CULTURE. OUR MISSION IS TO INSPIRE OUR FANS THROUGH RELEVENT AND ENGAGING CONTENT.
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The Mission

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We are a diverse and interdisciplinary team, with experts from different marketing disciplines and backgrounds.


Our day-to-day work involves creating content, managing video productions, overseeing our in-house studio, developing apps, curating playlists, managing YouTube channels, and creating cutting-edge 360° marketing campaigns to grow audiences while paying attention to data while being creative.

We are a part of Universal Music

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Shows

We design and produce original shows with a focus on music and pop culture. We work with all major platforms and publish the content where our target audience can be found. Our production team creates high-quality content for our own brands, and for our brand partners.

Shows

Stoked Documentaries

A gripping mini-documentaries about artists, with a focus on their personal stories. We meet them at important places, talk to the influential people from their past, and discover exclusive insights from their lives and work as artists.

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Partnerships

Partnerships

We help brands reach their target audiences with our access and insights. We create unique branded content that is both fun and relevant. Our services include Creative Strategy, Branded Content, Product Placements and Activation Campaigns all In the intersection between Music, Content & Entertainment.

Alvaro's Kitchen Talk

Whether it's Mexican tapas, pasta with scampi, or saffron-braised chicken from Persian cuisine, Alvaro Soler delivers one great dish after another together with his friends. The multi-talented Alvaro Soler returns with the second season of his own YouTube show. Now in collaboration with Samsung.

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One Night Stand

Powered by ROCKSTAR Energy Drink & Teufel Loudspeakers, ONE NIGHT STAND artists* spend an evening in a hotel and are interviewed there by our "artificial intelligence".

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The Circle

Allianz & The Circle give newcomers the support they need to focus fully on their creativity - and bring the session to one of the biggest venues in the world, the Allianz Arena in Munich!

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Hip Hop FYI

The “Nike Air Force 1” was released almost 40 years ago to the market and is still as desired among the hip hop scene as it was on its debut. But where does the sneaker actually come from? and what does it have to do with hip hop? Join STOKED and SNIPES to get to the bottom of these questions in a special episode of "Hip Hop FYI" on the occasion of the exclusive Air Force 1 "Source Code Pack".

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Apps

By developing various innovative application concepts, we manage to reach a younger target audience where they are engaged the most.

Apps
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Sleep

Max Richter’s award-winning composition reinterpreted as an app for sleep, meditation and focus. SLEEP was composed in consultation with experts specifically for the sleep state. As an eight-and-a-half-hour album, SLEEP’s music continues to delight audiences worldwide and has been streamed over half a billion times.

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Music Bash

Two songs, your decision! - only one can win!

Musicbash allows a young audience to playfully discover new music and artists from all genres. With their votes, users can support their favorite artists and climb to the top of the MusicBash charts.

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Lola

With Lola, you can stream lofi beats 24/7 and immerse yourself in relaxing animations. The app integrates seamlessly with your streaming service and helps you study, chill or fall asleep.
You can also set your personal goals, track sessions and create journal entries to help you get through life more focused and relaxed.

Playlists

Playlists

Whether you're working out, concentrating on your work, or just chilling at home - no matter what you're up to, our playlists will accompany you around the clock on all streaming platforms and get you in the right mood.

Mega Hits

Die neuesten Tracks, aktuelle Hits und größten Banger in einer Playlist. Hier verpasst du nichts!

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Deutschrap Banger

Die aktuell besten Deutschrap Tracks in einer Playlist!

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Alternative Youth

The soundtrack for the alternative youth with heart and a rebel attitude.

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Schlager Party

Hier ist deine Party-Playlist mit den Hits der beliebtesten Schlager-Stars

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Chart Hits

Die neuesten Hits deiner Superstars findest du hier!

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House Party

Don't miss out on the best House Tracks 2021. Only the hottest tunes for gaming, workout, dancing, partying or to chill!

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Rock Classics

Die größten Riffs der Rockgeschichte!

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Frühstücksmusik

Die Musik für deinen perfekten Start in den Tag

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Ballermann Hits 2023 - MALLE PARTY FÜR ALLE.

Party ohne Ende - Hol dir Mallorca nachhause!

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Channels

In our owned & operated Multi-Channel Network (MCN), we manage a large number of channels and protect their content via our digital rights management.

Channels

Let's talk!

Get in touch if you would like your brand to be featured in our content, and tell us what you wish to achieve. Our goal is to work together and grow your fanbase by using our own target groups, storytelling and know-how.

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